Forrester Bullish on Windows 8 Tablets: Too Late to the Party

It appears Forrester is bullish on Microsoft Windows 8 tablet prospects:

On tablets, Windows 8 is going to be very late to the party. […] For tablets, though, Windows really isn’t a fast follower. Rather it’s (at best) a fifth-mover after iPad, Android tablets like the Samsung Galaxy Tab, HP’s now-defunct webOS tablet, and the BlackBerry PlayBook tablet. While Windows’ product strategists can learn from these products, other players have come a long way in executing and refining their products — Apple, Samsung, and others have already launched second-generation products and will likely be into their third generation by the time Windows 8 launches.

Does that mean millions of business users won’t give it a shot in tablet form? Probably not, considering many businesses:

  • Are usually slow to adopt new versions of Windows
  • Stay with Windows for backwards-compatibility and familiarity

What about consumer adoption? What are the chances they will ignore Windows 8 on the tablet because it is late to the party? I don’t believe time is all that important. Take the Kindle Fire for example. Compared to existing tablets—Android based, the BlackBerry PlayBook and HP TouchPad—it was the first to actually garner considerable demand at launch, which was only two-weeks ago. It obviously wasn’t because it was early to the party, but rather because it was desirable, and I believe Windows 8 tablet has the potential to be desirable.