From AllThingsD:

Nomura Equities Research initiated coverage of Facebook with a buy rating on Thursday, setting a target price of $40.

[…] But Facebook’s ace in the hole is what Nowak and his colleagues are betting on: The company’s deep treasure trove of user data […]

How exactly will they use this data in a way they haven’t before? Google at least branches out, and offers an ad network for those running their own websites. Will Facebook do the same? Either Nomura Equities Research can see the future or they’re about to lose some credibility.