Microsoft Surface—Gruber’s Perspective
John Gruber posted his own analysis on why Microsoft decided to ditch PC making OEMs and go solo creating Surface, their latest attempt at entering a tablet market dominated by Apple. The following snippet nails it :
Microsoft Surface is not fundamentally about Microsoft needing to control the entire integrated product in order to compete with the iPad on design. It’s about Microsoft needing to sell the whole thing to sustain its current profitability.